Fabric, Fit & Care Guides
Everything on fabric, GSM, fit, printing and caring for what you buy — written to help retail shoppers and resellers choose better.
How to measure yourself for a kurti, in four minutes with a tape
Kurti sizing is not standardised in India, and a label letter tells you nothing. Measure four things once, write them down, and you can buy from any brand's chart.
11 Sept 2026 · 4 min read
Why two stone-washed kurtis are never exactly the same shade
Stone-washed fabric is finished after it is dyed, so no two batches land on the same colour. Here is what the process does, and how to tell a washed finish from a faded one.
11 Sept 2026 · 4 min read
How to wash an embroidered kurti without wrecking the thread work
Embroidery fails at the thread, not the fabric. Six habits that keep a hand-worked kurti looking new, and the two that quietly destroy it.
11 Sept 2026 · 4 min read